Driving traffic to your website isn’t an exact science. However, there are ways you can collectively use marketing ideas in order to attract multiple visitors.
You don’t have to try all of these ideas at once. You should focus on several to work with at first so you don’t get overwhelmed. We can also put these ideas into place for you if you don’t have the time or the desire to do it yourself.
Banner Advertising:
Gain notice by placing your business on a hosting site which offers banner advertising. Banner advertising can be found on most online advertising venues these days, such as newspapers.
Blog:
If you maintain a website, post a blog about your niche on a regular basis. At the very least, regularly blog about your business or products. If you’re a Realtor, blog about current market conditions or your new listings. You’ll want to make yourself personable on your blog as well. As it’s been said before, “People buy from people they know
Direct Advertising:
All of your direct mail should have your website information in full view for your clients and customers to see. Whether you send out brochures, postcards, newsletters, or magazines, the most important part of direct advertising is to be consistent. The old rule of thumb use to be; it would take someone six times to see your print advertising in order for it to be effective and for the customer to remember you. You’re more likely these days for someone to remember you after seeing your print advertising an average of nine times. Either way you look at it, consistency is the key.
Internet Posting:
For Realtors, advertising your listings on your website is expected these days. However, why not take it to the next level and advertise your listings on internet newsboards as well? The most common newsboard everyone’s familiar with is CraigsList. But, there are many other newsboards out there to advertise on which are free as well. It just takes a little time to set-up your profile and write your ad. For businesses, advertise your products or services the same way. And always remember to include your contact information when writing your ad.
Link Exchange:
Some websites come with a page specifically for link exchanges. Other websites may come with a blank page you can customize. Either way, link exchanging with like-kind businesses in other cities can be a potential referral for you. Link exchanging with businesses who already provide you with services are a great way to do business as well. Link exchanging will help put your website on the first page of search engines.
Network:
If you’re in business, you’ve heard of networking. Networking websites can be to your advantage. Not only are you reaching other like-minded businesses, but you’re also able to reach the public. I highly suggest networking on the internet. Just about all networking sites are free and have easy step-by-step instructions in order to set-up your profile. They typically also have a section to blog about you and your business. Don’t confuse this however, with blogging on your website.
Newsletter:
If you’re not taking advantage of your existing client list, as well as your potential customers…this is the way to reach out to them on a consistent basis. You want to send good content to your clients and customers. You’ll also want to have a newsletter sign-up on your website. It will help build your contact database.
Don’t forget…your goal is not just to get them to your website. You need to provide good information for your prospects as well as your existing clients in order for them to return to your site. And you definitely want to capture email addresses from any visitors. Building your contact database can increase your revenue!
